Director of Marketing and Community Relations/Fundraising

Stowe, Vermont
Full Time / Day Shift
Onsite
Pay: $120,000 - $150,000 per year

Position Summary

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** Must have EXTENSIVE fundraising experience, in Vermont.

This leadership role drives strategic visibility, engagement, and philanthropic growth for a regional healthcare system. The Director oversees fundraising, marketing, public relations, government affairs, community outreach, and market research—ensuring alignment with organizational goals and compliance with all applicable healthcare regulations.

Key Responsibilities

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Strategic Leadership

• Serve as a member of the Senior Management Team, contributing a development-oriented perspective to executive decisions.

• Evaluate departmental performance against goals and implement improvements in response to organizational, industry, or community changes.

• Develop and manage departmental budgets, ensuring fiscal responsibility and alignment with strategic priorities.

Marketing & Communications

• Design and execute annual marketing plans and promotional campaigns.

• Maintain brand consistency across all communications and media.

• Act as organizational spokesperson; manage press relations and media inquiries.

• Draft and edit press releases and byline articles to reflect strategic messaging.

• Oversee PR and marketing agency relationships.

• Monitor healthcare legislation and advise executive leadership on implications.

• Coordinate speaking engagements and awards programs for staff and physicians.

• Lead planning and execution of special events and community presentations.

Fundraising & Development

• Plan and direct fundraising initiatives targeting individuals, corporations, and philanthropic organizations.

• Implement campaigns using direct mail, personal solicitation, benefit events, and planned giving strategies.

• Cultivate donor relationships through stewardship and recognition programs.

• Generate non-operating revenue through grants and contributions to support strategic initiatives.

Education & Experience

Required:

• Bachelor’s degree in Business Administration, Marketing, Organizational Planning, or related field.

• Minimum 5 years of experience in healthcare or nonprofit administration.

• At least 2 years in a managerial role focused on planning, marketing, or public relations.

Preferred:

• 5+ years in healthcare administration with emphasis on strategic outreach and development.

Skills 

Required:

• Strong administrative and organizational capabilities.

• Excellent verbal and written communication skills.

• Ability to collaborate with board members, staff, physicians, donors, and volunteers.

• High attention to detail and computer proficiency.

Preferred:

• Experience in budget development and financial planning.

Core Competencies

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• Organizational Agility: Build cross-functional relationships and navigate complex systems.

• Customer Service: Model and reinforce service excellence across teams.

• Leadership: Set clear expectations, provide feedback, and support staff development.

• Communication: Connect strategic vision to operational execution; anticipate stakeholder needs.

• Safety & Compliance: Uphold legal, professional, and corporate standards.

• Planning & Vision: Align departmental goals with long-term strategic direction.

Working Conditions

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• Primarily sedentary work with occasional stress due to deadlines and public-facing responsibilities.

• Requires attendance at evening meetings and weekend events.

• May involve extended hours and interruptions to personal time.