Position Overview

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The Vice President of Trade Show Association Sponsorships will lead efforts to establish and grow strategic partnerships with trade associations and event organizers. This executive role focuses on expanding sponsorship opportunities, generating non-dues revenue for event organizers, and enhancing visibility for exhibitors through innovative out-of-home (OOH) media solutions.

 

Key Responsibilities

 

Partnership Development

• Identify, pursue, and secure new sponsorship partnerships with trade associations and event organizers.

• Negotiate and finalize agreements that appoint the organization as the exclusive OOH sponsorship provider.

Revenue Growth

• Drive initiatives that create new streams of non-dues revenue for event organizers.

• Expand exhibitor visibility and sponsorship opportunities through tailored OOH media programs.

Industry Expertise

• Leverage knowledge of advertising, media, and event marketing to design impactful sponsorship strategies.

• Stay current with trends in OOH media and event marketing to maintain a competitive advantage.

Operational Excellence

• Collaborate with internal teams to ensure seamless execution of sponsorship programs.

• Utilize CRM systems and productivity tools (Outlook, Excel, PowerPoint) to manage relationships and track performance.

Travel & Representation

• Represent the organization at trade shows, conferences, and industry events.

• Build and maintain strong relationships with key stakeholders across the event and association landscape.

 

Qualifications

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• Established relationships with trade associations and event organizers.

• Strong background in advertising, media, and event marketing.

• Direct experience with out-of-home (OOH) media.

• Proficiency in Outlook, Excel, PowerPoint, and CRM platforms.

• Ability and willingness to travel as needed.

 

Ideal Candidate

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The ideal candidate is a seasoned sponsorship leader with deep connections in the event industry, proven success in building revenue-generating partnerships, and expertise in OOH media. They thrive in a fast-paced environment, excel at relationship management, and bring both strategic vision and hands-on execution to the role.